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14 Dec 2017

When you add a link to your website, you are inviting users to leave your site. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Make the content flow easily to keep people intrigued and reading.

Are Keywords – and Keyword Research – Dead?

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

Answer the questions of your potential customers

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Domain to page relevancy means the page linking to your website is relevant to your domain. Web pages containing matching verbiage will have lower visibility in searches. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently.

Link building, of course, is a science in itself

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Bad content truly can do long-lasting damage to your website, brand and business. Gaz Hall, an SEO Expert from the UK, said: "Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy."

What is real SEO?

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. SEO is about providing value, not tricking search engines into ranking you higher.


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