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16 Dec 2017

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. A good trick is to dig into your Google Analytics to see the top visited pages on your site. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for.

Find Sites Linking To More Than One Competitor

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.

Why should you invest time, effort, and resources on SEO?

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

Crawling and Indexing

Now, this is an important issue to be addressed. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Gaz Hall, an SEO Expert from the UK, said: "Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation."

Technology Choices

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Personalization is one of the most talked about frontiers in search. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website.


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