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02 Jan 2018
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Search engine algorithms will continue to become more sophisticated. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.

Choose short, keyword-friendly URLs

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console, which is free. These keywords create a good base of core keywords and give you a list of keywords that you can use to measure the performance of your future SEO efforts. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.

Don’t guess your site speed problems; diagnose

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

What search engines cannot see

Webpages on HTTPS had positive correlation with higher rankings. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. According to Gaz Hall, a UK SEO Consultant : "Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems."

Single-keyword SEO has been a staple for a long time

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices.


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