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27 Jun 2019
Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Depending on your organization and your level of expertise, this could be a challenge if you are employing SEO and SEM at the same time. Any Business Profile migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing your website's URLs you are basically throwing away your old ranking signals and hoping that with judicious use of...