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02 Jan 2018
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Search engine algorithms will continue to become more sophisticated. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query.

Choose short, keyword-friendly URLs

Analytics tools such as Google Analytics, Google Search Console, Ryte...


20 Dec 2017

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Contextual link building -- links that are surrounded by text in the body of...