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14 Dec 2017

When you add a link to your website, you are inviting users to leave your site. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Make the content flow easily to keep people intrigued and reading.

Are Keywords – and Keyword Research – Dead?

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Content marketing is a highly viable digital...


14 Dec 2017

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Google tends to prefer Featured Snippet content that begin logically as an answer would.

Links make the web go round.

Sometimes...